Make the claim traceable
An important factual claim should identify its source, date, geography, definition and method. Explain missing data, uncertainty and disagreement. Do not present a national average as if it describes every district or person.
Prefer primary evidence where it is available, and check whether a source actually supports the sentence beside it. A link list alone is not verification.
Use clear evidence labels
A proposal is a suggested action for investigation. A community report is an observation not yet independently verified. An illustrative scenario shows assumptions rather than a prediction. A measured result is supported by a defined starting value, actual measurement, period, source and uncertainty.
Use “insufficient evidence” when the available material cannot support a reliable conclusion. A verified label needs a recorded review and a scope narrow enough for that evidence.
Write for ordinary readers
Use everyday words, short paragraphs and headings that explain their section. Explain necessary technical terms. Give a concrete example when it helps a reader understand the decision.
Do not fill a page with repeated slogans, copied widget text, generic claims or title-swapped paragraphs. Keep menus, numbers, form labels and explanations visually and semantically separate.
Create useful original work
A page should add explanation, comparison, local context, evidence limits or a practical decision. Attribute external material and use only material that may be shared.
AI-assisted drafts still need source checks and editorial review. Neither a word count nor fifteen FAQs establishes originality, factual accuracy or completion of a full topic rewrite.
Protect people and allow challenge
Do not turn an unverified allegation into a finding. Avoid identifying children, survivors, patients or private households through text, photographs or precise locations.
Invite readers to challenge evidence and calculations. A material correction should explain the change and date. Disagreement about interpretation should remain distinct from a factual error.
Keep support separate from findings
Advertising, donations, partnerships and personal relationships must not purchase favourable coverage or evidence labels. Disclose material interests and follow the editorial-governance and corrections policies.